It’s time to get to the heart of the matter, GO Transit.
Framing the scenario
Here are a few questions I asked myself while conducting some research. Plus my own answers (because who doesn’t love it when people answer their own questions? The answer is no one).
- Who’s my “audience”? Lakeshore West GO bus and train commuters (Toronto to Hamilton and every stop in between) aged ~25-50.
- Why did I choose this target group? Because they’re the ones I usually see on the train during rush hour commuting for work. They’re also the group who seem to be most vocal about issues they have with GO Transit.
- What do members of this demographic have in common? Many use mobile devices while on the train. And most are just trying to get to and from work in a hassle-free way. Opportunity.
- What might make this group happy? More trains, straightforward routes, all at a reasonable cost.
How do I know what might make this group happy? See for yourself…here’s a collection of Facebook comments from Get on the GO’s page on the subject:
You’ll notice that the comments I picked had no replies from Get on the GO. Another social media management gap I will try to bridge for GO Transit.