Man it’s great when companies make mistakes. Otherwise, what would we have to blog about?
Maybe I’m being picky here, but let me present my case for GO Transit’s recent #FAIL. Then you can decide.
On the afternoon of Wednesday, February 8, 2012, @GetontheGO tweeted:
Seems like a regular, everyday, corporate kind of tweet. Nothing amiss, right? Wrong.
Here’s why. Follow the link they inserted into their tweet. There’s nothing wrong with posting a link to their Passenger Charter. Except for one small problem. This video was posted a year ago.
Here’s the video (but you can also check out their YouTube Channel to see when the video was posted):
I actually like GO Transit’s Passenger Charter. It’s straightforward, clear and gets to the core of some of their issues. But this tweet, to me, is like saying “check out how we’re doing the same thing we’ve been doing all year.”
Why is GO Transit linking us to old news? There are a ton of other, more current things @GetontheGO could be tweeting about.
If you want to link us to this video, why not just say something like “if you missed it, check out our Passenger Charter and let us know what you think”?
There’s a ton of research on what makes a tweet good and what makes a tweet bad. Here’s a blog posted to Technorati on that very subject.
The most important thing I’d like to draw your attention to is the FIRST of the “9 ways to avoid annoying people with your Tweets.”
Yup, you guessed it, it’s “Don’t tweet old news.”