Automate – lesson #3

You’re likely aware that I take the train. Frequently. And that I talk about it all the time. With that, it’s been helpful to have a smart phone.

I can check my email, any social media sites I’m on and even my blog  – all from my phone.

Sometimes, whether it’s for personal reasons or professional reasons, if you don’t have alerts or notifications set up, it’s very easy to miss opportunities for engagement.

This brings me to my third lesson in this #smrtcce class: automate.

Make it easy on yourself

When it comes to social media, I think it’s a great idea to get notifications. If you plan to engage (effectively), it’s helpful to know if someone has tweeted you a direct message, or has posted on your wall, or commented on your blog. Without having to go to each site individually to check.

Image courtesy of AOL

Now some proponents of time management would suggest responding to email no more than 2-3 times a day.

If you already have trouble managing your email, you might want to read the Harvard Business School’s Tips for Mastering E-mail Overload.

When you choose to check and respond to email is up to you, but if you receive notifications, at least you know that someone is trying to communicate with you. Depending on the sites you use, it may be a good idea to research a dashboard like HootSuite.

Take Advantage of Opportunities

This lesson is about making informed decisions. There are tools available to us to be able to better manage our use of social media. If we use the tools properly, we will be more effective and engaged users of social media.

Of course, it’s up to you to respond…and to make sure your responses are useful and timely.

Don’t ya think?